Personal Branding

What is Personal Branding?

Personal branding is the art of branding a person rather than a business. Personal branding builds a person’s credibility within a given industry. In many ways, a personal brand is like a corporate brand – they both reflect the values they embrace and how they express those values. Not only is your personal brand a reflection of who you are, but it also acts as a roadmap for your future to come.

Branding Yourself

  1. You
    Who are you? – The million-dollar question that so many people struggle to answer. Your personal brand should reflect your personal and professional identity. Before you build your personal brand, create a list of questions that will help reveal your strengths, weakness, hobbies, and interests.
  2. Your Audience
    Who is your audience? – You cannot craft your personal brand without knowing your audience. Knowing your audience will help you grasp the type of story you need to tell.
  3. Your Online Presence
    How do you portray yourself online? – Having a solid online presence can help you build an audience and connect you with potential job recruiters. Be careful, however. An unprofessional image of yourself can negatively impact your chances of getting hired, so be sure to delete anything that your grandmother would not approve.
  4. Networking
    Who is in your network? – Networking is a great way to connect to professionals in the same industry as you. The best way to maneuver the professional world is via informational interviews. Not only does it show an interest in someone’s career, but you also receive a lot of valuable information and a new connection.

Now that you have learned some of the essential steps to building your personal brand, it is time to stand out in your career! If you are struggling to develop your personal brand, The Image Cartel offers services that can help you excel as an industry professional. Visit our website at or call us at (310) 540 – 5120 for more information.