Creating consistent and savvy marketing Upon successfully establishing a distinctive image to amass value as brand equity, brand management begins. At The Image Cartel, brand management involves encouraging consistent messaging to our client’s audience utilizing our in-house services: public relations, digital marketing, event planning, glam squad, booking, event planning, red carpet concierge, and artist development services. By developing a strategic image for the client, the brand itself then begins to imply values and promises their consumers may perceive and as a result, buy into. To achieve this, we deploy various marketing and communication. The key components generally include a brand's identity, personality, product design, brand communication, brand awareness, brand loyalty, and various brand management strategies. Once brand recognition is established, The Image Cartel pursues a significant and differentiated presence in the market to attract and retain a loyal audience, expressed through consistent fan engagement.
The fine art of telling your story The heart of public relations resides in strategically unveiling our client’s unique experience to paint a picture in the minds of their audience. The ability to strategically plan and effectively reveal their saga is the cornerstone of The Image Cartel’s success. From pitching to the appropriate media outlets, maintaining visibility at red carpet & VIP events, media training & crisis management to planning and executing great events and social media campaigns, The Image Cartel is untouchable. Like the Golden Era of Hollywood, we strategically approach, develop and execute image plans in an effort to leverage our client’s entities and influence brand domination. As a contemporary public relations firm, we combine a mix of both traditional and digital channels, including online and print publications, and social media to reach our intended objective. The Image Cartel diligently manages the release and spread of our client’s information to their public through earned media.
The Strategy Of Converting Your Target Audience In An Online World The savvy client understands that the accessibility of the internet and the complexity of social media requires great attention and careful usage as this can be an effective tool to influence the success of their brand. Undeniably, this complex new media is challenging and time intensive, yet necessary. The Image Cartel works with our clients to establish effective digital marketing campaigns to leverage and manage their online engagement and reach a new generation of influencers. Digital marketing is the promotion of products or brands using electronic devices or the internet. In recent past, marketing focused on communication across a few media channels: print, billboards, television, radio. The exponential growth in digital channels has intensified the importance of digital marketing. Digital marketing is exclusively online and its marketing channels concentrates on Pay Per Click (PPC), social media, paid social, content marketing, Search Engine Optimization (SEO), creative and web development.
The Creation And Production Of Special Affairs Whether small dinner engagements, events and meetings or large-scale conferences, ceremonies, weddings, formal parties, concerts, or conventions, The Image Cartel can successfully execute your event. Our primary goal is to first understand the brand, identify its target audience, devise the event concept, and coordinate the technical and logistical aspects prior to execution of an event. This includes overall event design, brand-building, marketing and communication strategy, audio-visual production, script & speech writing, logistics, budgeting, negotiation, and other client services. The process of planning and coordinating the event may include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third party vendors, and emergency plans. Each event is unique, as such the process of planning & execution of each event differs based on the event.
Wherever you go, there we are In this truly innovative and incomparable service, clients gain access to our topnotch international network of public relations, style, fashion & beauty experts worldwide. When our clients travel for photo shoots, videos, award shows, or similar purposes, our Glam Squad is ready to greet them at their destination. With our vast network of locally sourced talent, we offer clients the convenience of access to top-quality services on demand, in a cost-effective execution. The brainchild of CEO, Davina Douthard, the Glam Squad is the result of more than 20 years of experience and solid relationships in the entertainment, fashion and beauty industries. After traveling the world as an image specialist with major beauty & cosmetic brands, celebrities & dignitaries, Douthard realized the difficulty clients faced with managing their image.
Red Carpet Concierge™
Out Of Sight, Out Of Mind It’s not enough to be a great talent, it is equally important for great talent to be seen. The Image Cartel stays abreast of all the upcoming industry events internationally, from LA to Africa and all points in-between. Depending where our clients are situated at the moment, we secure red carpet & event opportunities to continue to increase their brand’s reach and awareness. Hollywood’s red carpets function as a publicity tool and have long been must attend events since the advent of the celebrity. Red carpets are where stars go to promote their current projects, gain attention, make an impression on everyone watching and land positive media placements. Red carpet events allow attendees to leverage networking capabilities and interact with celebrities and influencers and media outlets. While red carpets are where Hollywood elites goes to shine and celebrate with their peers, the magic is not just happening in Hollywood.
The Image Cartel seeks opportunities for clients to leverage their brand and increase their visibility by booking clients for film, print, television, commercials, endorsements, advertisements, guest star roles, stage performances & special appearances. This may include negotiating deal points, planning tours, securing support acts, looking at developmental artists, meeting with staff, helping solve problems and helping our artists achieve their goals.” As a booking agent, The Image Cartel is responsible for booking live performances including concerts, gigs, tours and radio and TV performances for our clients. We are responsible for assisting with the development of our client’s careers with regard to their live performance. We will work closely with the artists' management team to negotiate schedules, performances or to arrange terms of contract, dates, and fees, issuing contracts, collecting deposits.
A Conduit for major and independent labels & Artists Artist Development is the process an artist goes through to develop their craft to successfully build a career in the entertainment industry. This may include developing and perfecting their talent, image and branding, public relations, digital marketing, content production, and live performance. The days when record labels and movie studios developed talent from infancy to stardom are long gone. In fact, to encourage an executive to give an undeveloped an artist a look is unheard of. Digital distribution has changed the relationship between consumers and the music they choose and they no longer wait of A&R executive to tell them what they like. In addition, declining record sales and the vast selection of music on digital services has allowed consumers to bypass the traditional role of A&R and many are not taking the risks. This leaves the early stages of artist development to the artists themselves, and The Image Cartel fills that void.
- Public Relations
- Digital Marketing
- Event Planning
- Glam Squad
- Red Carpet Concierge™
- Artist Development