Best Apps for Digital Marketing 

Today, business owners and entrepreneurs can conduct most (or all) business from the palm of their hands. Smartphones are mini-computers that allow access to everything you may need to run a company or brand, the best part being the apps! Apps (short for applications) are software designed for specific purposes that aim to make lives easier or provide entertainment. Since the pandemic, online activity has surged, resulting in more apps being created and downloaded. Digital marketing apps allow businesses and influencers to market efficiently and are increasingly popular in the professional world. Here are some of the best, most effective digital marketing apps that are becoming a staple tool for users everywhere: 

  • Plai 

Plai combines analytics reports from Google Ads, Google Analytics, and Youtube so that you don’t have to log in to multiple sites to track your data. It follows your daily marketing results and offers keyword research and information on the latest marketing strategies. It also lets you access trending content within your niche market so that your social media posts reach your target audience. This marketing app is an easy-to-use way to get more familiar with your marketing analytics for your brand. 

  • Canva 

Canva lets you easily create professional images for social media right on your phone or tablet. Pre-built templates and drag-and-drop features help you create custom images to share online. Once finished with your design, share them directly to social media with a few taps on your phone screen with their integrated social sharing feature. If you need a simple image editor, Canva is perfect for you!  

  • Later 

One frustrating thing about Instagram is the inability to schedule when content gets posted. The Later app allows you to schedule and publish posts for Instagram at your convenience. Another great tool on this app is managing multiple Instagram accounts in one place, making it the perfect app for organizing social media. With Later, your accounts will never suffer from a lack of posting.   

  • Grammarly Keyboard 

If you’re running a professional account, you’ll want to steer clear of misspelled words and grammatical errors. The Grammarly Keyboard is a professional editing tool that uses a special keyboard to scan your writing and check for errors. This free app makes it so you’ll never share a post filled with mistakes and ultimately makes you a better writer! 

  • Mention 

Mention is an app that monitors every time you or your business is mentioned online. It allows companies to track what’s being said about their brand or anything else they’d like to know. This app enables businesses to easily listen to their audience, making it convenient to gain insight into future marketing strategies.  

The technologically driven age we live in has redefined the way individuals and businesses promote themselves to the world. If you’re interested in growing your brand, take advantage of these helpful apps!