In our previous blog titled “Why is Digital Marketing Important?” you can learn all about why it’s the marketing strategy that has taken the world by storm. Business is being conducted all online because it truly is the most efficient and effective way to reach your audience and promote your brand. If you’re still not convinced that you need to adapt to this method, just keep reading. 

Below are some statistics that will be sure to make you want to up your digital marketing game.  

  • 49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis. 
  • Personalized emails get 6x Higher Transaction Rates, but only 30% of brands use them. 
  • On average, email marketing has a 4400% return on investment. 
  • More than half of us check our email before doing anything else online. 
  • 60% of consumers subscribe to a brand’s list to get promotional messages and deals.   
  • Welcome emails have an average open rate of 82%. 
  • 74% of marketers say targeted personalization increases customer engagement. 
  • The most opened emails relate to hobbies, with an open rate of 27%. 
  • 78% of salespeople using social media perform better than their peers. 
  • 98% of sales reps with 5000+ LinkedIn connections meet or surpass sales quotas. 
  • There are 1.5 billion social media users across the globe. 
  • 55% of buyers do research via social media. 
  • By the time a salesperson gets involved, up to 90% of the sales process could be completed by social selling. 
  • 84% of executives use contacts and info from social networks as part of their purchase process. 
  • 45% of businesses send their leads one email per week. 
  • In 2018, 12% of all retail sales globally were eCommerce sales. 
  • 43% of eCommerce traffic comes from organic Google searches. 
  • The total average that each US consumer spends a year on eCommerce is $1,800. 
  • When asked about conversational marketing, 82% of consumers expect a response within 5 minutes via online live chat. 
  • Shoppers made 108% more purchases using apps than they did on the mobile web during the 2017 holidays. 
  • People spend over 3.5 hours per day on their mobile devices. 
  • 93% of Millennials have compared online deals using a mobile device. 
  • 90% of people who recalled reading online reviews claimed that positive online reviews influence their buying decisions. 
  • Product reviews are 12x more trusted than product descriptions and sales copy written by manufacturers. 
  • Nearly 70% of online consumers look at a product review prior to making a purchase. 
  • Personalized subject lines are 22% more likely to be opened. 
  • 47% of emails are opened or discarded based solely on their subject line. 
  • 72% of online marketers describe content creation as their most effective SEO tactic. 
  • Google receives over 77,000 searches per second.  
  • 67% of clicks go to the first 5 results displayed in search engines. 
  • Men spend 68% more money online than women. 
  • 1.66 billion people shop online each year. 
  • 56% of shoppers say that being presented with unexpected costs will cause them to they leave without completing their purchase. 
  • 50% of consumers say online live chat is the most convenient way to reach a business. 

SOURCE: www.wpforms.com